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Commercial sponsorship - cycling

Brother’s involvement with UK cycling works on a commercial, social and practical level.

Cycling offers a great metaphor for our business and values. Productivity, efficiency, results and teamwork are all key elements for both cycling and Brother UK, supported by an ‘At your Side’ ethos.

We sponsor neutral support vehicles, which really demonstrate ‘At your Side’, providing assistance in critical moments. We also sponsor major races in the UK as the print and results partner as well as various continental and pro-continental teams – with equal funding going to men’s and women’s teams and events, demonstrating a balanced investment portfolio not usually seen in the sport.

Find out more about Brother Cycling


Phil Jones MBE, Managing Director, Brother UK

By Brother UK being in cycling at a national and grass roots level, we’re making the whole sport more sustainable and attracting other sponsors and investors to it. It’s also giving us the brand recognition we’ve been seeking in our target market, so it’s definitely a win-win situation.


The Apprentice Academy

The Apprentice Academy provide business administration apprenticeships for young people (16-19) and adult apprentices. They first became involved with us after interviewing Phil Jones for a video podcast about his career journey. He talked about entering the world of work at 18 and progressing through the ranks to become MD, despite not going to University.

Benefits for Brother UK

Training and developing our colleagues through adult apprenticeships and supplying future talent in the form of apprentices. The Academy help support the apprentices by providing career advice and pastoral care, as well as delivering monthly workshops to further develop skills.

Benefits for The Apprentice Academy

Building a long-term partnership with the academy enables them to have a strong presence within the training sector and become a provider of choice.


Gone for Good and Charity Fleetcare

Gone for Good and Charity Fleetcare are two separate social enterprises set up by one organisation to improve the donor experience when giving goods to charity. They have developed a mobile app which enables donors to book a collection of goods for delivery to their chosen charity. The system uses Brother's rugged jet printers to provide customer receipts and to tag collected items.

Benefits for Brother UK

The commercial benefit for us is from the sales of products and the networking it provides in the charity sector, which helps us to create synergy with our social values and environmental ethos.

Benefits for Gone for Good

We support Gone for Good with product loans for pilots and financial support for marketing activities and events. We have also hosted their customers in our product and solutions showroom.


Bay Freight

As a specialist transport and storage provider, Bay Freight deliver our customer goods nationwide and shunt goods between our Manchester base and Lutterworth warehouse.

Benefits for Brother UK

Bay Freight have helped us achieve several vendor awards and are fundamental in maintaining close relationships with our customers. They have helped us find a use for spare storage space at our Manchester headquarters, using this to ease logistics pressures for their own customers.

Benefits for Bay Freight

Because we require them to store high value products, Bay Freight initiated 24-hour security at their site, a factor which has since won them other business. Being able to cite our long-standing relationship also helps them to gain new business.

Get in touch to discuss community engagement opportunities