Working "At your side"

We collaborate with you closely to develop bespoke solutions that meet your customers’ needs.

Through pairing our high-calibre devices with your software applications, we can create solutions that take customers’ businesses to the next level.

We work with partners and customers across a range of industries, including:   

The pillars of our partner programme

Our partner programme focuses on generating mutual growth. To deliver against this, we’ve underpinned all activity with the pillars of longstanding channel focus, partner enablement and a rewards package that recognises excellence.


Our overarching focus on sustained, mutual growth is guided by the principle of “growing ourselves by growing others”. 

Channel focus

We want to re-affirm our “At your side” commitment to our partners and deliver on our heritage as a longstanding, channel-centric organisation.


Now, more than ever, it’s vital that you feel empowered to be truly competitive in a rapidly changing marketplace with evolving customer needs. We’re committed to supporting and upskilling partners to enable you to succeed.


A key element of successful partnerships is recognising sustained and outstanding performance, rewarding this and investing further in partners that add value. 

“What really sets Brother apart is the availability and responsiveness of experts who are willing to work together to solve specific problems. There are plenty of other partners, often with teams based overseas, where communication can be quite painful, but with Brother I know I’ll always get best-in-class support.”

Stephen Leake, Marketing & Technical Sales Specialist at Fairfield Labels


Aligning our corporate values

Part of being a global technology provider means recognising the impact we can have on others and the environment. We subscribe to the Brother Global Charter, which underpins activity across the Brother group. This focuses on delivering value, developing mutually beneficial relationships, fostering personal and organisational growth and acting in a fair and sustainable manner across all we do. 

We’re passionate about meeting these goals and understand that by doing so we can help everyone, from our customers and partners to our own colleagues, achieve their own. 

Our transparent codes of practice are visible in all we do: 

Trust and respect

We must always honour individuals and diversity, and act with trust and respect.

Ethics and morality

We must act with the highest integrity, respecting the culture, rules and spirit of laws, in all countries and regions where the Brother Group operates.

Challenging spirit and speed

We must consistently observe the changing world's needs, make fast decisions and take quick action, with a challenging spirit and strong sense of responsibility.


Levels of partnership

A successful partnership means more to us than just counting the numbers. We have a range of partnership levels designed to fit the performance, capability, but ultimately, aspirations of our growth partners.

  • Auto ID Partner
  • Business Partner
  • Focus Partner
  • MPS Business Partner
  • Online Partner
  • Solutions Business Partner
  • Technology Partner

Benefits of our partner programme

Our team work closely and strategically with our partners to identify and optimise opportunities for mutual growth. Providing full consultancy, insight and assets across all ‘go to market’ opportunities, we support in driving end user awareness, acting as an extension of partners’ own sales and marketing activity.

  • Channel-centric organisation
  • Dedicated Brother account managers
  • Public sector and commercial team support
  • Bid support
  • Monthly trade and end user promotions
  • Experienced marketing managers
  • Industry knowledge and market insight
  • Technical and product support
  • UK call centre
  • Online live chat for all end user and partner queries
  • Award-winning UK recycling facility

Read more about our Investors in People Platinum status.

Speak to an expert about partnering with Brother