Carrying out activities to achieve a sustainable society under the slogan of "Brother Earth"
In accordance with the Brother Group Global Charter (Global Charter) established in 1999, the Brother Group promises to help society achieve sustainable development, by actively and continuously considering the environmental impact of all aspects of its operations, to achieve growth for the group. The Brother Group also introduced the Brother Group Environmental Policy (Environmental Policy) to become a corporate group that delivers eco-conscious products in which the environment is considered throughout the product life cycle, and to encourage every employee worldwide to become involved in conserving the global environment.
To boost efforts under the Global Charter and the Environmental Policy, the Brother Group created the "Brother Earth" logo and slogan which symbolises the group's environmental activities with a unified message of "Working with you for a better environment." In addition, The Brother Group Environmental Action Plan 2018 (2016-2018), a new mid-term environmental action plan, is the eighth to be rolled out after Brother's first Environmental Action Plan (Voluntary Plan), which was formulated in 1993. It is intended to build on the foundations of previous environmental work and set ambitious targets.
Under the Brother Earth slogan, every employee will increasingly focus on eco-conscious efforts in all our business activities to help build a sustainable society.