The shop floor is where technology can have the greatest impact on customer experience.
Embracing shop floor printing and scanning technology can make a significant difference to customer purchasing decisions.
Brother’s retail team understands how technology can improve the in store experience. We work with our retail partners to create bespoke shop floor print and scan solutions.
Small footprint or portable printing on the shop floor, reducing back office trips
Portable devices for remarking and pricing directly in the aisle
Seamless integration with existing systems for capturing customer data and updating stock databases
Specialist solutions for improved workflow, security and device management
In-store employees are constantly balancing delivering the best customer experience with the time pressures of a fast-paced environment, whether they work in grocery or on the high street.
Our range of specialist solutions allow retailers to connect to existing systems securely to rapidly identify and price sale items with clear and accurate labelling.
And they can boost productivity by enabling employees to print markdown labels and barcodes already programmed into the system, without having to leave the shop floor.
Offering extensive connectivity options, including NFC, BT and Wi-Fi, staff can quickly pair a printer to their device and stay connected, speeding up labelling tasks and freeing-up employees to focus on delivering the best customer experience.
Our custom label solutions help retailers create reliable, accurate labels for any price markdown application. With standout colours such as yellow, orange and red, it’s easy for reduced and promotional products to be identified.
For retailers providing buy online, pick-up in store delivery options, speed and accuracy are essential ingredients in giving customers a seamless purchasing experience.
Our fast and reliable print and labelling solutions help streamline this end-to-end process. With easy integration into existing stock management systems all labels and barcodes provide up to date information, increasing accuracy and efficiency – from product picking in the warehouse to matching customer information at the service point.
To support a variety of applications, our devices can print a range of barcodes that give users more information when they scan, including 2D data matrix barcodes, such as QR codes, and GS1 compliant barcodes to support efficiency, safety and visibility in the supply chain.
In retail, the purchasing journey doesn’t stop at the shop door and providing customers with added convenience, such as ready prepared returns labels, is a must. Our custom label solutions help retailers create reliable, accurate labels for any specialist application, giving customers the simple, seamless experience they’ve come to expect.
Capture customer ID for high value purchases from the shop floor without compromising on security .
It’s in the bag
Find out how Brother’s range of reliable shop floor retail labelling solutions can support you in speeding up processes, improving accuracy, and providing a better customer experience. And explore additional resources on retail label printing here.
See for yourself why industry professionals rely on Brother printers to get the job done. Programme includes:
TD series 2 inch and 4 inch printing solutions for producing mark-down labels, shelf edge labelling and customised labels in the back office or on the shop floor.
PT-P900 series produces long lasting durable laminated labels in a range of colours and widths perfect for customised signage asset management along with meeting the needs of facilities management.
The RuggedJet series offers mobile printing solutions across 2, 3 and 4 inch print widths. Suitable for price mark down, shelf edge and click and collect labelling, built with ruggedness in mind across all departments in a retail environment.
Brother's Laser printer range provides superb print quality with crisp text, fast speeds and generous paper-handling perfect for the back office or on the shop floor.
