Part One: Hill Climbing's Unique Appeal
Timothy John
"Phil, sum it up for us, will you, please? What makes hill climbing such a wonderful part of British cycle sport?"
Phil Jones
“Well, the hill climb scene is so honest, isn’t it? It’s such an honest scene. It’s about the communities, it’s about the support for each other, all the different riders who are there, the people banging frying pans at the side of the road. It’s absolutely brilliant. If you’ve never been to one, you really ought to go, because it’s just fun. There’s dogs, there’s tea, there’s flasks. There’s a myriad of different people. It really is, genuinely, a fantastic place to just go and experience.”
Timothy John
"Well, a really nice summary there, Phil, and you’re certainly not alone in your admiration for this unique discipline. Larry, of course, has seen more races than most of us have had hot dinners, including this year’s edition of the Monsal Hill Climb, and Nick, naturally, he's deep inside this community, both as a rider and organiser. Let’s hear firstly from Larry and then from Nick about what makes this scene so special."
Larry Hickmott
"There are races like Monsal that are so hugely popular. You know, I saw Malcolm Elliott there, I saw Russell Downing there, lots of familiar faces there, everyone having a good chat and enjoying life, and that’s what I mean by the feel good factor.
“There is that big bond between everybody, and you do see the same sort of names keep coming up over and over again, who are doing the hill climbs during the season. It’s a fantastic discipline.”
Nick Latimer
“You get riders going once every minute, or, in the national champs, once every 30 seconds. You keep on seeing these people, every minute, every 30 seconds, for quite a long time. We get quite big fields. At the nationals, we’re going to have 300 riders, so you see 300 of these people going up a really steep hill, trying as hard as they can, pain on their faces, weaving across the road, and it’s a spectacle.”
Timothy John
"Banter, camaraderie, pain faces…what’s not to like? Some great insights into the appeal of hill climbing there, Phil, from Larry and Nic. It’s a unique discipline, ins't it?
"Brother UK has been at its side for a while now in the form Adam and Rebecca, our sponsored athletes, but at the nationals, we’re going to go one better. We're going to step up and
be an event sponsor, I believe."
Phil Jones
“Yes, we are. Chris and Nick reached out to me, maybe a couple of months ago now, and just said: ‘Look, we have this gap, effectively, between what we’re yielding in income from the entry fees and what it’s actually costing us to put on the event.’
“I do understand the position, because what they’re trying to do is to keep this tricky balance between the riders wanting the lowest entry cost they possibly can and the commercial realities of, how do you put on a national championship at this scale?
“It’s not just a case of, let’s quickly all turn up and do it. They had so much to do: all the parish council liaisons, they had to the road closures, they had to get an HQ together, health and safety, barriers.
"All of these things end up costing serious sums of money, and even with the amount of entries that they had, and the entry fee, it still is not enough to cover the costs of delivering the event without commercial sponsors.
“And that’s where people like us come in, to effectively help out, to bridge that gap so the event can be put on and at least wash it’s face. But what I’m really hoping is that it does more than that, because the organisers, Nicholas and Chris, have committed to give any profits back to local causes, and, for me, that was so good.
“I know it’s taken a lot of time and energy to win over the parish council, the National Trust, all of the various stakeholders to get this national championships on.
"So if there’s some way, where even if there’s a small profit, where it can be given back to the local community, I think that’s going to be a really, really good thing, and that’s one of the key reasons why we put in some money to help them deliver this great championships this year.”
Timothy John
"Well, brilliant that we’re able to sponsor the National Hill Climb Championships, and especially when, as you say, Phil, not only will Brother UK’s support help with the cost of staging the event, but also in boosting the funds of local causes.
"Helping the communities around Castleton has been more than a gesture for the organisers of Winnats 21. Doing a bit of good in the local area was central to their ambition to bring the national championships back to the home of British hill climbing, as we’ll hear now from Nick."
Nick Latimer
"Winnats Pass is the hill that has held the National Hill Climb Championships more than any other hill, but it hasn’t been held on there for something like 40 years because there used to be another road that went in the same direction, then that road collapsed, and it made it very difficult to close Winnats to host the national championships. There hasn’t been another hill climb on there since [the old road collapsed], not even another club event.
“I just thought, ‘We can try, because I know some sportives go up Winnats Pass and manage to close it for short periods of time. It must be possible to get a road closure on there. There’s no harm in seeing if we can get one.’
“We got in touch quite early on with the local parish council, who, at first, really were not keen on the idea. They didn’t want us to do it. They didn’t want us to close the road. But we addressed, as well as we could, lots of their concerns about the inconvenience. That’s why the event is quite early in the morning.
“We kept on engaging with them, which I think was important. We went to several parish council meetings. Any money we make will go to the parish council and any charities in Castletown. They ended up saying: ‘Ok, we’ll let you do it.’ We thought: ‘Brilliant.’”
Timothy John
"Wow! Forty years since the nationals were held on Winnats Pass. Times have changed since 1980 and nowhere more so in hill climbing than in the women’s sport.
"Nick told me there are 65 entries in the senior women’s category, and at Brother, we’re fortunate to have two of the pre-race favourites: Rebecca Richardson, who races in our colours a sponsored athlete, and Mary Wilkinson of Crimson Performance-Orientation Marketing is a member of the Brother Cycling family.
"Phil, I know you’re looking forward to the senior women’s race as much as any event at his year’s nationals.”
Phil Jones
“When you look at the start list for this year’s nationals, I think the female start list is particularly strong, and I think it’s going to be hotly contested. The short list for the men’s is probably three favourites that might be competing for that number one slot, but I think it’s wide open on the women’s side of the field.
“Mary’s riding very strongly, Rebecca’s in great shape at the moment, I know. Bithja Jones. There’s a long list of names of very, very strong athletes who are in peak condition; who have peaked for the nationals. And I think Winnats is such a perfect place for it. After everything that everyone has been through, to then put this on in one of the most iconic national hill climb venues this country has, with history going back over 50 years.
“People may not realise that there’s never before been a female rider crowned national champion on Winnats , so I think that accolade, given the historical context of this climb and what it’s meant to national hill climbing, to be the first ever female to take the national hill climb title on Winnats, I think it just adds a little extra kudos to that victory, because that will be
remembered for all time.”
Timothy John
"It’s hard to imagine any of the senior women seriously targeting the national title needing an extra incentive, but the chance to be crowned on Winnats Pass must be a major motivation.
"You know, Rebecca is a pretty inspiring figure by herself. As well as being a parent and running her own business, she’s a three-time Welsh hill climb champion, a winner on Monsal
Head, and a strong advocate for getting more women into the sport."
Rebecca Richardson
“I’ve seen the sport of hill climbing, in the women’s field, rise significantly in the last two years. But not only have I seen it rise in the area of hill climbing but in general, across the cycling community. Women’s sport is on an exponential rise. You can see it in increased coverage of women’s tour races, and it’s fed down in to the hill climbs.
“We have a new generation, too. I’m part of that generation, or I’m part of the generation gap, being in my mid-30s. The community of hill climbers is quite diverse. You have older generation, my generation and younger generations. Now, you’re starting to see my generation come through and starting to organise, starting to be vocal.
“Really, what I’ve seen in the last two years is that as a community, men and women alike, we’ve started to say: ‘Hey! Hang on a sec. Why have we got some anomalies, like unequal prize money?' I’m talking about grassroots level, so it’s like a fiver here, or a tenner there, but it matters. The principle matters.
“By addressing these anomalies, which are quite often historic: cycling used to be a male-dominated sport and women were considered a bit too fragile to ride a bike and compete: they should be making teas in the headquarters. But really that perception of women has changed, I’d say.
“I really advocated for equal prize money in any event where it wasn’t the case, in 2019. In most cases, the prize money was changed without any question, and that has continued to
be the case.
“Since then, we’ve seen a big increase in the women’s fields. This year, I’m already seeing more women at events, at club level as well, which is really great to see.”
Timothy John
“Well, that’s Rebecca, and, as we say, it’s hard to imagine a stronger advocate for women’s cycling. She’s proved again and again that she can walk the walk, as well as talk the talk.
"Rebecca’s a bit more than an athlete. She runs her own architect’s practice, brings up her son Arthur and somehow finds time to train and perform at the highest level. Not only is she a top hill climber, but this year she set a new record for the Brecon Beacons Circuit and won the inaugural British road bike time-trial championships. How on earth does she do it?"
Rebecca Richardson
“I think the biggest thing I’ve done is focus on general life satisfaction. That is a marginal gain, I would say, in terms of training. You need to hit the training right, and that’s something that I know I achieve, but you need to hit all other areas of your life right as well, in order to become a happy athlete.
“It’s not just a case of turning up and winning. It’s a case of repeating that. How do you repeat that? It’s dependant on a more holistic, sustainable view of how you operate.
“I have spent quite a lot of time adjusting and adapting my life around my work and how I look after my family to ensure those two things are the priorities and they are in a good and healthy place, as in my work is healthy, my financial stability is healthy. And then my family: are they happy? Am I spending enough quality time with them?
“If I’m hitting those two things right, I feel that I’m validated to go and do my training. I get more of a quality session, because I’m motivated. I know that I’m being a balanced person, a responsible person, That really helps me in my training.”
Timothy John
"Well, you don’t meet an athlete like Rebecca every day, do you? It's interesting to hear her use the word ‘responsible’ there which is a key word for Brother, and all the work we do to achieve the UN’s Sustainable Development Goals and behave as a responsible business.
"Phil, this is very much your area of expertise, isn’t it? I know you’ve read widely on high performance cultures, whether that’s on the bike or in the boardroom. I guess what Rebecca’s saying there will be very familiar to someone leading a major business?"
Phil Jones
“Yes, without a doubt. Almost every coach you talk to, who has reached the top of their game globally, talks about athlete congruency, which is having this absolute balance between all areas of their life, as one of the keys to unlock their best performances and get into this ‘flow’ state, where they can just perform, almost without thinking about it, or overthinking it.
“They’re just arriving in this total state of balance, where it’s just about the process of delivering all the things that they know they’re capable of, and pushing aside the pressure, and just being ‘in the moment’ to deliver.
“The management of all of these various elements of your life which can influence how you feel mentally, as well as physically, is vitally important. The mental game know in any sort of sport or business leadership is as important as that physical gain.
“Sometimes in life, maturity gets you there. Sometimes, you’ve got to be coached there. Sometimes, you’ll have a life-impacting experience that naturally gets you there, even if you’re at a younger point in your life.
“But when you get that moment when it begins to unlock and when you realise that these things must be balanced and that you must have this internal congruency, then, and at that point, things really begin to work for you, so I can really understand what Rebecca is saying there.”
INTERLUDE