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Label print technology from the retail experts

Take control of labelling using Brother’s smart labelling devices, powered by LabelGenie – our cloud print system for retailers.

Boost your shop floor price sticker labelling

Save time, ensure accuracy and get a holistic view of pricing across your business.

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Boost efficiency

Nearly four in five (78%) retailers agree that the way they label needs to be more efficient, with three quarters (75%) believing that rolling out price labels takes too much time.

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Have more visibility

Three quarters (74%) find it difficult to see whether price changes are effectively rolled out in-store by colleagues.

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React faster

Difficulty keeping pace with price changes set by head office (70%) and losing margin or revenue opportunities with slow price rollouts (65%), were also top concerns in our study.

Need more information or have an enquiry?

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Brother label printers, powered by LabelGenie

Our smart cloud-based solution, combining label printers from Brother and the LabelGenie system, is designed for retailers of all sizes.

  • It’s simple to use
  • It’s built to avoid costly mistakes
  • It keeps your business and customer data safe.

Discover more about LabelGenie

Illustrated YouTube video thumbnail: How to take control of your in-store labelling

Take control of your labelling

Control labelling across multiple sites and ensure your store assistants and warehouse staff can create the labels they need in the right shape, format and size every time, from new pricing to delivery addresses, via back office, shop floor or in aisle.

Watch our explainer
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Get smart reporting

Get a holistic view of pricing campaigns, including reports on how many labels have been printed, usage by machine and activity volume by location. Giving head office the ability to track these key metrics helps to ensure price changes are rolled out consistently across multiple sites.

See how smart reporting can support your business
Illustrated preview of 'The hidden cost of price-labelling errors in retail' infographic

Consumers cash-in on retailers’ pricing mistakes

We polled 2,000 consumers and 200 SME retail professionals to uncover the true cost of price-label mistakes.

Our study reveals the top reasons why retailers are turning to labelling technology to support retail operations.

Click here to find out more

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The retail labelling experts

At Brother, we know that no two retail locations are the same. We've helped a huge range of retailers to overcome challenges of all shapes and sizes. Our retail technology solutions have been designed to meet a wide range of requirements.

You can rely on Brother to provide the support you need, with UK-based customer support to ensure you have the best possible experience with our products and our people. Our market-leading three-year warranties add to the reasons why retailers are choosing our labelling solutions to maximise the efficiency of their operations.

Discover more about our retail solutions