The challenge
Keeping items organised to ensure quick and efficient customer service can be a challenge for retailers, particularly opticians.
The labelling of glasses is a necessity for easy identification, to note price information, as well as information about product codes, in order to have all the data and information to hand at any time.
To address these needs, Brother’s label printers were the solution of choice for optical center Martínez-Lorca in Madrid. Previously using an inkjet printer with label paper, resulted in loss of time, resource and a poor service for customers.
This was due to the printer producing half-printed labels on a daily basis and using more paper than necessary.