Subway logo

The challenge

The Subway® store situated in Basingstoke was determined to take back control of their day dot printing and the downtime which often led to employees reverting to manual handwritten labels.

The store was using an old label printer to produce defrost and preparation labels for all ingredients, however the label printer would frequently break. The high initial cost of the machine, coupled with the unsatisfactory support and high repair costs, lead to staff and managers feeling frustrated.

The Food Standards Agency awards a rating certification for food hygiene based on three main pillars, two of which focus on stock rotation and effective labelling of food as a sub category.

Given that Subway® compliance also list stock rotation by means of effective management of use by dates, as one of their top priorities; the use of handwritten labels often falls short of the standard.


“As a franchisee, food safety is of paramount importance to my business. A poor rating from our compliance checks, or the Food Standards Agency, can have a devastating effect on my footfall and trade.”

Vanessa Mattia, Subway® Franchisee



The Chineham store trialled the Brother TD-2120N label printer for six weeks, replacing their existing machine. The Brother solution was completely fit for purpose and with the addition of a label peeler and easy to follow instructions, it made the task of labelling frozen and prepared ingredients a lot quicker and more effective.


Subway® were absolutely thrilled with the TD-2120N. The speed and efficiency at which their staff can complete the day dotting tasks means they have more time to make and serve food to their customers; ultimately improving customer experience.

The large print roll capacity meant they were changing the label roll a lot less often and saving money on the labels themselves. The 3-year warranty gives them peace of mind and the support from Brother UK has been excellent. When you add in the upfront cost of the machine being significantly less than the printer they were using previously, this all adds up to an essential bit of kit for the business.

Find out more about Brother's food labelling solutions.

Download your copy of the Subway case study

Brother mobile solutions for food traceability

What was achieved?

White clock icon on a round green background

Greater efficiency

Staff now have more time to make and serve food to their customers, improving customer experience.

White award icon on a round green background

Improved compliance

Effective stock rotation and labelling of food meets the Food Standards Agency rating certification for food hygiene.

White coins icon on a round green background

Reduced costs

Significantly reduced upfront cost and large print roll capacity provides ongoing cost savings.

Find out more about how Brother can benefit your business