Added to basket

Iconic English retailer Laura Ashley sells its characteristic designs from a network of 167 stores. When its Brother MPS (Managed Print Services) was coming to an end in 2017, a fresh print audit made sure the service was still the best possible solution for the business.

Print audit uncovers further efficiency opportunities

Each Laura Ashley store has at least two printers, used for printing promotional materials, customer order copies, staff procedures and more. Brother’s print audit found that the existing mono printers were still fit for purpose, but growing colour print volumes meant higher-capacity printers could achieve significant cost savings and operational benefits. Space constraints meant a full assessment of all Laura Ashley’s stores was needed to make sure any new printers would fit before designing a bespoke new MPS.


“Brother’s print service lowered print costs and provided reliability.”

IT Systems Manager, Laura Ashley


Each store now has a Brother HL-5470DW workgroup mono laser printer by the till for printing mono customer documents, with a Brother MFC-L8900CDW wireless colour laser printer in the back office for producing reports and Point of Sale materials. This new model has higher-capacity toners, which need replacing less often, meaning less downtime and increased productivity.

New MPS cuts costs, saves time and helps the environment

All 167 new devices were installed in just four weeks, avoiding any key trading dates to minimise disruption. The new system cut print costs by 45%, with 75% fewer toner replacements and 50% fewer service calls. Regular review meetings ensure all Laura Ashley’s objectives continue to be met. Brother recycles all the group’s used print cartridges and for every cartridge that is recycled, Brother makes a contribution to the Cool Earth rainforest charity, which means Laura Ashley has helped save at least 433 trees every year. 

“Essential to our smooth running”

“Brother printers are essential to keeping our stores running smoothly and have always been favoured by our staff. Having a Brother MPS has given head office a complete overview of how our printers are being used in every store, helping us cut our print costs and resulting in fewer fault support issues. There is also a reliable recycling service for old supplies, which helps support our environmental policy. The service delivery is great and our service delivery manager, Stuart, is always around when we need him.” IT Systems Manager, Laura Ashley.


Download your copy of the Laura Ashley case study.

Laura Ashley logo

The challenge

The retail sector is highly competitive and Laura Ashley constantly strives to operate as efficiently and cost-effectively as possible. To support this objective, Brother carried out a full audit of the group’s print function to uncover any potential gains. 

The solution

A three-year managed print service contract with new high-capacity, multifunctional colour printers installed across the network of 167 stores.

The results

  • Print costs cut by 45%
  • 75% fewer toner replacements
  • 99.98% uptime
  • 50% fewer service calls
  • 100% score against Service Level Agreement
  • Cartridge recycling has helped save at least 433 trees every year
  • Faster printing with sharper detail and richer colours

Find out more about Managed Print Services (MPS).

Need more information or have an enquiry?