The challenge
McDonald’s Spain were using desktop stand alone printers in their kitchens to print food labels when required but without adequate software to meet their requirements, meaning the day-to-day use wasn’t easy or intuitive. This left employees with labels that only had some of the information they needed to control the food processes in their kitchens.
As part of a global digital transformation, they decided to develop their own software to digitise all operations in the kitchen and make their food labelling process more user-friendly and efficient.
The solution
McDonald’s Spain worked with their technology partner (INTOWIN) to develop a digital solution, called “MiTurno”, to improve operations in their restaurants and print food labels in an intuitive and user-friendly way.
MiTurno is a suite of digital tools for the operational management of the restaurant and is where everything that occurs in the restaurant is controlled. The software helps McDonald’s employees to manage secondary shelf life times, plan the every day maintenance tasks and master SIO (shift into overdrive) tools, among other applications – helping the shift managers to make more efficient decisions.
As part of the software development, the Brother TD‑2120N printer was integrated into the solution with the support of Brother Iberia. This ensures employees can print labels as and when required, enabling them to complete processes easily and efficiently whilst using their new software platform.
The results
The resulting solution that combines the MiTurno software with Brother TD‑2120N printers has increased productivity for McDonald’s Spain and helped eradicate mistakes when labelling. Additionally, the software registers and tracks everything in the cloud ensuring information on the new digital processes is available at any time.
The software has the added benefit of digital “timers” which ensures the printers don’t print when a label has a short life, saving money on label production.
Since the implementation of the new solution, McDonald’s Spain has recorded two hours saved daily in administrative tasks, a reduction in device and printing costs, improved waste management and improved customer service quality.
“This new digital solution with Brother printers gives our shift managers clear visibility into restaurant operations, making us more efficient and productive.” says the restaurant supervisor at McDonald’s Spain.
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