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A baker applying an adhesive food description label to a clear plastic box containing choc chip cookies in a kitchen environment

How to prepare your food business for the introduction of Natasha’s Law

The current climate is forcing food businesses to adapt to stay afloat, with many finding new ways to serve their meals. But this adaptation brings with it added pressure to adhere to new food safety rules.

Innovation during uncertainty

Facing challenges the food industry has never seen before, many have stepped up to introduce alternative ways to keep their customers happy and business trading. From takeaway services to ‘cook at home’ kits, the response has been incredibly effective. Many in the industry can take something positive from this experience and create a brighter future for their business. However, the upcoming ‘Natasha’s Law’ regulation will now likely affect more businesses than previously thought, making clear labelling more important than ever.

What are the current rules?

There are millions of allergy sufferers in the UK, and that figure is thought to be rising. So food businesses need to be in the know about allergens and how they inform their customers about them. There are currently 14 key allergens food businesses are legally required to display, making correct labelling critical.

What is Natasha’s Law and who will it affect?

In October 2021, new legislation known as ‘Natasha’s Law’ will come into force. It states that foods that are made on site and pre-packed for direct sale (PPDS) must have full allergen information on packaging, highlighted in bold or a different colour.  Those restaurants now offering takeaways and pre-prepared meals for customers to cook at home will need to be aware of these new rules and follow them to the letter. Brother has a number of solutions that can help food workers label these key allergens more precisely, efficiently and cost-effectively to give your customers confidence and keep them coming back.

Discover how our labelling solutions can help you and your customers.

Thriving in a new age of catering

In these circumstances, keeping your business on the front foot can be tricky. Our helpful guide explores the best practices for food labelling, giving you tips and solutions that ensure you give customers a better experience. And with new food regulations coming in, this guide will also ensure you stay on the right side of the law, so you can keep your customers safe and ultimately help your business flourish.


For in-depth, expert guidance on achieving and maintaining compliance with Natasha's Law, download our ebook here.

 

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