Part Three: Root and Branch
Timothy John
“Well, the new National Road Series is nearly upon us. It starts this Sunday with the Anexo/CAMS women’s and junior CiCLE Classic, and we’ll discuss this in detail a bit later.
“But for now, let's take a high-level view of the series, and the most recent statement from British Cycling was to announce an extra round. The men’s competition moves to five
rounds, and the women’s competition moves to six rounds, and that additional round will be held in East Cleveland.
“Now, East Cleveland has previously hosted a round of the National Road Series in the form of the ‘Klondike’, which proved a happy hunting ground for Brother UK-sponsored teams the last time it was held, back in 2019. Anna Henderson won the women’s race for Brother UK - Tifosi p/b OnForm, that's the team now called DAS-Handsling, while Scott Thwaites finished third for Vitus Pro Cycling Team p/b Brother UK.
“The National Circuit Series, along with the National Championships, which we now know will be held this June in Redcar and Cleveland, is British Cycling’s other major proposition in domestic racing. That has six rounds for men this year, five for women and both competitions include the showpiece events in Otley and Ilkley.
“As we mentioned earlier, there are just two, British-registered UCI Continental men’s teams now, following the sudden conclusion of AT85: St Piran, who are doing a really good job, and Trinity Racing, which exists to get young riders into the WorldTour and, my goodness, they’ve had some success with that. There are three, British-registered UCI Continental
women’s teams this season: AWOL-O’Shea, DAS Handsling, and Lifeplus-Wahoo.
“Phil, we’ve already said that the National B scene is thriving, but let’s consider that from the other end of the telescope. The amount of National A races held each year grows fewer and fewer. Have we reached the ceiling of what can be achieved with a volunteer-led model?”
Phil Jones
“Well, you would think so, given where things are at right now. I’m sure everybody around the scene, people who’ve raced for years, retired professionals, commissaires, you name it: everyone is looking at this and saying, ‘We feel sad about it, but the reality is, it’s going through some restructuring, some reorganising, some recalibrating,’ but clearly this just needs a root and branch review here. Somebody needs to lead a root and branch review of this scene.
“I know there’s been an awful lot going on on social media and traditional media, talking about the demise of the scene. It will find its way through. Whether it will look like how it does today, we will see, but I think the question that needs to be asked is, what will the value be for a UCI Continental team if they’re going to still race in the UK?
“Only having two teams on the men’s side, three women, then, fundamentally the number of teams now able to compete and provide competitive racing in these A races is beginning to reduce. Naturally, they are going to end up going abroad to get their race programmes totally fulfilled, and the number of seats available for riders coming through the system is also
becoming smaller because, really, that’s been the springboard, has it not, to get yourself onto a Continental team to perhaps springboard up into the WorldTour.
“The reality is that with the scene dwindling, becoming smaller, then, fundamentally, everything becomes smaller around that. The scene begins to shrink. Somehow all of these stakeholders, and one would have to say perhaps being led by the federation, British Cycling, need to look at this and say, ‘Ok. Well, what do we now do? Let’s have a strategic plan that we can use to rebuild things.’
“Clearly, there are some difficulties back at BC. They’re recruiting for a new Chief Executive again. As a result, the federation will just be ticking along right now without much strategic intent. That can only mean that the length of the road, the runway to try and resolve all of this, just gets longer and longer and longer. I’m not sure how much longer we can all wait for
an intervention of some kind.
“In the short term, the B racing will just carry on as usual, but, fundamentally, a root and branch review is going to be needed on how the sport funds itself and how people like Sweetspot, who are running some of the largest races in the country, which bring overseas teams and hundreds of thousands of people out onto the street, if there is ever an advert for active travel and the joys of cycling, then there it is. Maybe it may even require some sort of government funding. Who knows.”
Timothy John
“Well, I think all options have to be on the table now, don’t they? We don’t want to get past the point of no return with this. You make a very good point about an unfortunate lack of strategic direction and leadership at British Cycling while they search for a new Chief Executive, but something has to be done to try and place this scene on an even keel.`’
Phil Jones
“I think another interesting point, Tim, is I looked at a spreadsheet earlier today, and I looked at the teams that we had sponsored since we've been sponsoring within the UK domestic scene, and that all began in 2017. If you look at all of those team names, almost all of them have changed. They've either changed or failed. They've started under one name, gained new sponsors, which is great, and year-after-year, sponsors have been retained or left, or the team has failed, and that would normally be as a result of a commercial sponsor changing their mind. If you look at any of those teams, a thread goes through them, fundamentally.
“Interestingly, AT85 started out as Canyon - Eisberg in 2017. We were one of the first sponsors of that team back then. That team has had a number of different sponsors and turned into AT85. I can only imagine AT85 may have been impacted by all the things that were going on in the Silicon Valley Bank drama. That could have influenced their decision to stop
discretionary expenditure which, suddenly, at very short notice, meant the end of the team.
“Nobody wants that, but the funding model of cycling teams has never been any different. It just goes from year to year to year, and these teams come towards the end of every year hoping they’ve got a sponsor for the following year. It’s never been any different. That’s the key thing. It’s probably not going to change as far as the commercial model is concerned, but it’s how do these teams continue to provide returns to their sponsors if the racing scene is shrinking? It relies on the riders being on the road, generating the publicity, generating awareness, creating content and all that kind of good stuff. Everything is linked and interdependent.”
Timothy John
“Well, some valuable observations there, Phil. Elite and professional cycling are unquestionably a complex system where interdependency is key, and where some kind of intervention, whether from the federation or even the government, seems increasingly likely."