“Embracing these designated areas where they can get ride of litter has been a big step for professional racing.
“We know now that SweetSpot has partnered with a recycling business called Enval, and I spoke recently with Enval’s Head of Business Development, Andrea Troy, who gave me some very interesting information about how they recycle these gel wrappers.
“They use a very specific technique, a proprietary technique, their own technology, called ‘microwave-induced pyrolysis’. What does that mean? Well, they can separate, by heat, the constituent parts of a gel wrapper, such as plastic, paper and aluminium.
“Once the aluminium is extruded, they heat the plastic and turn it into a gas. About 75 percent of that gas is turned into ‘pyrolytic oil’, which can be mixed with virgin materials to create
new plastic products. You’ve probably seen shampoo bottles in the supermarket with labels that read: “Made with 30 percent recycled plastic.”
“And to cap it off, Enval uses the remaining 25 per cent of the gas generated from the gel wrapper by its ‘microwave-induced pyrolysis’ process to power their plant in Huntingdon.
“So, SweetSpot has a pretty impressive partner there in Enval, and they also have a pretty impressive partner, dare I say it, in Brother UK, because we’re no slouches on the
sustainability agenda.
“We’ve won two Queens Awards, in 2011 and 2018: ‘Enterprise: Sustainable Development’. We’ve got this wonderful facility in Ruabon, near Wrexham, which is certified ‘net zero’ by the Carbon Trust. And our HQ in Manchester has been certified zero waste to landfill by Valpac for 12 years.
“Phil, you must be very excited about this Green Zone sponsorship. It really does speak to what Brother UK is doing within its business and within its communities.”
Phil Jones
“Yes, I am, and when I was discussing commercial rights this year with individuals from SweetSpot, this was just something that I raised and said: ‘Is this up for grabs, and could we do something about it?’ And the answer was: ‘We haven’t really spoken about it but, yes, its up for grabs, and should we talk?’ And we did.
“We’re doing a lot around the circular economy and our own global footprint sound C02 is minimised as much as possible. When I saw that the race is going right past our factory, I said
to Andy last night: ‘Thanks very much, mate. You couldn’t have planned that better!’
"It wasn’t done deliberately. I can exclusively reveal to our listeners. We didn’t ask for that to happen. It was just part of our route planning. It was a ‘nice to have’ afterwards.
“Some of the things that you spoke about a moment ago, I visited that factory only a couple of weeks ago in Ruabon and, honest to goodness, it just is incredible what goes on inside those walls. All of those things that you spoke about that Enval do, we do too.
“It’s a zero waste to landfill facility. They are recycling 3m or more toner cartridges a year, that go through that front door and are treated, recycled and remanufactured. Any waste is recovered and reused, as you say, right the way down to energy recapture, or indeed plastics that are recovered are then ground down and reformed and resold again and put back into
the market places.
"It’s an incredible site: one that I’m absolutely amazed at every time I go in: the further advances they make in the circular economy and the zero carbon economy."
“Sponsoring the Green Zones just seemed the next logical step for us in looking at what we already know, looking at Enval’s capability is, and, maybe for the first time, being able to say, ‘Actually, what about on a race like this where we’re able to recover all this waste, it doesn’t just go into bags.
“What it does do is go away somewhere where it can all be treated, and then with Enval and Brother, what we can do is bring the back to the market and say, in reality, this is what we
can do now, and isn’t it good, and if we’re all committing to a lower carbon future then these are some of the initiatives that need to take place.
“Now I know there’ll be a big debate about the overall footprint of the professional racing scene, because that is already quite a big carbon footprint, is it not? You’ve got coaches and trucks and cars and motorbikes and air transfers and all of these sorts of things, so we didn’t want to get wrapped up in that debate for now.
“But what we did want to get wrapped up in is, ok, what can be done at a very simple level today, that’s easy to do, and we can get involved with?’ So, ‘end-to-ending’ the Green Zone,
which was really the start point for us.
"And then we uncovered the Enval relationship with SweetSpot and thought, we can maybe wrap this up into something quite good and maybe an added value of the Women’s Tour is to give something back to the market to say: 'And this is the waste that was created, how it’s been treated, what was recovered and here’s the situation with it.’”
Timothy John
“Absolutely. I don’t think the Women’s Tour could hope for a more ‘purposeful friend’ than Brother UK to work alongside them on this Green Zone initiative, and they’ll also work with Enval, as we’ve discussed.
“It won’t just be the Women’s Tour. We’ll be doing the same at the Tour of Britain in September, and whatever learnings we make at the Women’s Tour, naturally they’ll be applied at the Tour of Britain.”
INTERLUDE