Part Ten: 2022 National Road Series
Timothy John
“Well, thanks for joining us, Adam, for that story alone! Your work here is done. Absolutely brilliant.
“We’ve covered so much ground already, and we haven’t even talked about the National Road Series, so let’s put that right. It’s been a great series so far. We’re still pretty early into it.
“We’ve had the Lincoln Grand Prix, for men and women. The men’s race was won by Luke Lamperti of Trinity, and by Becky Storrie, who we like to think of as our own Becky Storrie. She came up from Brother UK-OnForm.
“She won the women’s race, and, brilliantly, Daisy, your team-mate Jessie Carridge was third. Where did that performance come from? She’s a class act.”
Daisy Barnes
“She’s lovely. She’s really modest, and she’s really level-headed. I remember crossing the line at the finish, and she just looked at me and said, ‘I think I’ve come third.’ I was like: ‘Have you?’ And she said, ‘Yeah, I’ve come third, but I don’t know how.’ I said: ‘Jessie, you’ve trained so hard.’
“I’d had a chat with her a few days previously for our social media. I asked how it was going. She was like, ‘Yeah, I’ve never done Lincoln. I’ve not looked the course, but I’ve been doing a lot of one-minute efforts so I’m assuming the climb is about a minute long.’ At the end. [of the race], she said: ‘Oh, those one-minute efforts really paid off.’ She’s really strong.”
Timothy John
“Well, modesty obviously prevents you from saying that she is one third of the British women’s team time-trial champions. You are another third and so is Laura Pittard.
“That’s the second British title this year, I think, for Brother UK - Orientation Marketing. The Olympic Academy trio and Ellen Bennett won on the track - the senior British women’s team pursuit title - back in March, and you, Laura Pittard and Jessie Carridge won the British women’s team time-trial championship last month, I think.”
Daisy Barnes
“Yeah. It was really good, actually. Neither Jessie or I had done a team time-trial before. It was really fun, actually. We rode really hard. I think you get a bit more out of yourself when you’ve got someone on the front and someone behind, and you’ve just got to keep going. You’ve just go to keep your head down and get on with it. I think we all found a bit extra that day.
“That was really good fun. They were really, really good girls to ride with, actually. Obviously, the Olympic trio are doing really well, too. Grace Lister has just got a Commonwealth Games selection, so that’s good.”
Timothy John
“Let’s go back to the National Road Series. The CiCLE Classic, as we’ve mentioned, the women’s race was won by Josie Nelson of CoOp - Hitec Products, who, as we’ve mentioned, added the national criterium title to her palmares.
“There’s a slight anomaly between the men’s and women’s National Road Series this year. The men’s CiCLE Classic, of course, is a UCI race, rather than a national race, and that was won back in April by Finn Crockett of Ribble-Weldtite.
“The rounds remaining, of the National Road Series, are the Stockton GP on July 3, the Lancaster GP on July 17, the Manx International, on July 22 to 24, Ryedale - your debut
National Road Race, Daisy - and it wraps up on September 18 with the Beaumont Trophy.
“Ian, which of those races are you looking forward to the most?”
Ian Watson
“It’s really good that we’ve got two new rounds for the women this year. It’s the first time that we’ve had equal rounds for men and women, which is a massive step forwards. I think I’m looking forward to the new rounds, actually, particularly the Isle of Man.
“I think that’s going to be a great test. I know the Isle of Man well because I used to race on it years ago myself, when they had the Isle of Man International Cycling Week, so I’m really excited that my riders had the opportunity to ride on that. It’s a great experience, riding up the mountain, because it’s a proper mountain.
Timothy John
“Tony, you’ve already supported a race this year on the Isle of Man, and you’ll be back again for the National Road Series events.”
Tony Barry
“The junior one did not use the TT circuit. They have circuit that is renowned for their race, but the TT circuit is superb. If you think about it, the International, years ago, was three laps of that, and it was a hard event.
“And [this year’s race] is a stage race. It’s the only one of the national series which is a stage race, and the climb that they’ve got down at Castletown is quite a hard one.”
Timothy John
“Phil, you’re going to be there the whole weekend, I think?”
Phil Jones
“Yes, I am. I went the last time they did the three-day and thoroughly enjoyed it. I like the mix of the different styles: of having the hill climb and the crit, as well as the road race. I really liked the blend of all that. It was really brilliant.
“I remember running alongside Ed Clancy on the hill climb. Obviously, Ed wasn’t renowned or his hill climbing ability. He’d be the first to tell you that. Literally, I waited. I was probably one of the only people on the top because I was staying at a friend of mine’s at the time, [I was] running alongside like one of those lunatic Tour de France fans, shouting: ‘Come on, Ed! Come on, Ed!’ And he won the crit, didn’t he, that time around?”
Timothy John
“Fantastic. Ian, we took a lot on this podcast about the National Road Series, and its suitability for developing riders for professional careers. Where do you stand on that? Is it a good training group? Does it compare to the Olympic Academy route, for example?”
Ian Watson
“Absolutely so. It gives us a good grounding of pacing the big bunches. The quality of racing is fantastic and when we go abroad, we can take that confidence with us, when we go into those races. The riders do perform because of it, but without that racing here, it world be a different story. If we went over the just having ridden a few crits, we wouldn’t be in the same boat. We have been pushed, and we have been challenged, and that helps us in bigger races when we go abroad.”
Timothy John
“Yeah. We talked earlier, didn’t we, Daisy, about women’s cycling and how domestic racing can be attractive to a young athlete like yourself, and we kind of framed that [debate] within the [context of] the Tour Series and the Women’s Tour. How inspiring, how motivational is the chance to ride in the National Road Series?”
Daisy Barnes
“Yeah, definitely. I think as well knowing that it is such a high level, and the strength-in-depth that Ian’s talked about. I think knowing that in the UK that is the best of the best and even being there, being on the start line. Finishing a National Road Series race is an achievement in itself, and I don’t think that people really recognise that.
“If you’re too far behind, you’re not even finishing. I remember when I went to Ryedale - scarred! - I remember people saying to me, ‘Even if you finish, that is an achievement.’ It is inspiring and aspiration because even being there and being able to get round is amazing.”
Timothy John
“Tony, your experience in this sport is absolutely vast, and you will have seen the various [incarnations] - I think it was called the Star Trophy at some point, the Premier Calendar…”
Tony Barry
“The Pernod…”
Phil Jones
“Pernod? Really? Pernod sponsored it?”
Tony Barry
“Yes. I rode the Pernod Classics.”
Phil Jones
“Did you get a bottle if you won?”
Tony Barry
“No, you didn’t.”
Phil Jones
“That’s disappointing, isn’t it?”
Timothy John
“How does the modern National Road Series measure up to what’s gone before?”
Tony Barry
“It’s harder now because you’ve got the depth of riders that make a difference, whereas years ago, you’d maybe have ten out of a group of 60 or 70 riders were winners, whereas now I think that 50 per cent can win a race.
“It’s definitely harder now than what it was. Some of the older guys will disagree with me, if you speak to Sid and other people like that. The competition is there now, which is what we need, and that’s why we’ve got the riders we’ve got doing so well in WorldTours.”
Timothy John
“That’s interesting to hear. And how about you, Phil: Brother has been at the heart of the National Road Series as long as Brother has been in cycling, and that’s over ten years now. How does it provide return on investment for Brother? What’s Brother’s goal in being involved in that top-tier domestic series?”
Phil Jones
“I think where we decided that we wanted to slot in this was very much about being that partner that understood the scene well. I always said: ‘We’ve just got to do the smart stuff that other brands might not do. We’ve got to do, for example, sponsorship of neutral service.
“I started to learn the scene and how it all worked and figured out: ‘Well, ok, where can we make an impact?” Rather than us come along with our huge Brother logos, hanging them
wherever we can and saying: ‘We’re here. Look at us. Aren’t we brilliant?’
“But actually, no, forget that. Smart sponsorship is about getting beneath the bonnet of a sport and really understanding its strengths and depths. You earn your place to some degree.
“What we realised about the National Road Series is that it’s a vital component of developing riders and also for teams to provide platforms for the riders to races in this very, very competitive race series, fundamentally.
“Once we’d understood and started to move into cycling, we’d said on the podcast before, we started with the neutral service and got into doing some work with SweetSpot on the Women’s Tour and the men’s Tour of Britain, and then we accidentally slipped into team sponsorship, and we actually haven’t looked back on that, honestly speaking.
“I found a folder the other day, because I was determining a contract for one of the teams that we sponsor, and I looked back on all the team’s that we’d sponsored, some of which are here now, some who are not here. All the people who we can see in the sport now, or who, at some point, we might have had a hand in providing a little bit of money to a team for that rider to do their thing makes me realise that we’ve done quite a good job, I think. I can pat myself on the back and say: ‘We’ve done quite a good job here.’
“When I’ve met with people who are in the sport, I’m always chuffed because they compliment us on how we’ve done it. They say: ‘Yeah. Everywhere I look, you always seem to be around.’ And we’ve achieved that probably at about one third of the cost that another brand, if you tried to replicate it, if you u didn’t understand that sport, the people, the dynamics, the structure, all of these things, I think it would cost you three times as much to do it.
“But that’s about getting under the bonnet: how you bolt component parts that then become greater than the whole, which is ultimately what we’ve done. Obviously, Adam, Daisy. Adam, you’ve worked with Vitus. We try to get to know the riders on the team. We try to develop a relationship that is greater than: ‘Here comes the swinging cheque book. Everyone stand up straight and be nice to the sponsor.’ We just try and go a little bit deeper than that.”
Timothy John
“I think it’s a lot more than that, isn’t it? Brother has real creditably in this sport. Adam, what role has the National Road Series played in your career? We think of you as a breakaway specialist, and rightly so, but you’re also a breakaway specialist, and you’re also at the sharp end of domestic road racing.”
Adam Kenway
“The National Road Series, I did my first one in 2015. At that point, I was already in…I think I’d won a medal at the national hill climb championships, and I was there or there abouts in that scene. I was road racing as well.
“I can remember doing the first Poem. I think it was the Chorley Grand Prix. I can remember being there and there was Madison Genesis, JLT, Team Raleigh, who I signed for afterwards.
“I didn’t take my hands off the handlebars for probably 230km. I didn’t eat, and I didn’t take a bottle, just because it was that frantic, and it was my first one, and I just didn’t want to miss anything or cause a crash.
“I got to the end. I finished it. I was really chuffed. I finished my first national race. I thought: ‘How am I going to do that again?’ I finished, but I just finished.
“By the end of that year, I could compete. I couldn’t believe with good winter training what I had to do to be up there and participate a little it in those races. A year after, I was in the break in Chorley. My first Premier Calendar race; my first break. I remember thinking: ‘Am I actually here?’ I was looking around thinking: ‘I’ve watched you on telly. I shouldn’t really be here,’ but it just leads on.
“They are some of the hardest races that you’ll ever do. At Ryedale, there’s normally only 30 finishers.”