We’re ending 2014 on a high after our marketing team was named ‘B2B Marketing team of the Year’ at the recent B2B Awards. The awards celebrate the most innovative, creative and forward-thinking marketing of the year and are judged by an independent panel of marketers. Our team picked up the award following a host of successful campaigns in 2014, including the ‘Next Time Label It’ activity which promoted our label printers, as well as supporting the launch of key products across the portfolio.
James Lawton-Hill, head of marketing, said:
“I’m extremely proud of the team for winning this prestigious award. The marketing landscape has changed significantly in recent years and we’ve put a huge effort into staying relevant to our customers. This year we’ve launched a range of new initiatives, including a bespoke app for our sales team, a new website and our new business hub, Brother Spark, which includes the latest insight and trends. This accolade is a great achievement for us and we’ll enjoy celebrating it.”