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Brother's mobile expert, Ged Cairns

How Brother tech and solutions help SMBs attract and retain top talent

Ged Cairns

Head of AutoID Solutions, Brother UK

There’s a quote attributed to Microsoft founder Bill Gates, which seems more astute today than ever before.

He said: "The competition to hire the best will increase in the years ahead. Companies that give extra flexibility to their employees will have the edge in this area.” 

That’s backed up by the latest research into flexible working, with 80 per cent of businesses stating that enabling their employees to work from wherever they want has helped them recruit and retain top talent, up from 64 per cent in 2016.

And it’s increasingly important to young people who are looking for a job, with one study finding working flexibly is on the wish list of 70 per cent of millennials.

So, we can see how flexible firms can steal a march on their rivals when it comes to recruiting and retaining the best staff, but how best to achieve that? The answer lies in technology.

Mobile and versatile

Modern employers must equip workers with the tech they need to do their job as efficiently as possible, whether that’s at home, on the road or anywhere else. 

We’ve pioneered the development of mobile print solutions, and we are the only print supplier with genuine breadth in its range of mobile printers. 

They are designed to support an incredibly diverse selection of applications, so there’s always a product to suit your specific needs. 

That can mean printing everything from self-adhesive labels and tags to receipts, in sizes from A4 down to 2". 

They’re widely used in sectors from field service to sales and retail, and we’re proud to say they have been chosen by 60 per cent of UK ambulance trusts and 50 per cent of fire services – where only the most reliable and resilient equipment is approved for use. 

They are versatile too. Many of our mobile printers are compatible with free apps which allow you to print from your Apple or Android phone or tablet via Wi-Fi.

Scan and share

Our mobile scanners are just as adaptable. 

They are being used to scan documents from order forms to invoices and expenses receipts, then instantly send digital copies back to the office, supporting huge efficiency gains in sectors including logistics

And Brother desktop scanners enable more flexible working practices too. 

Scanning documents like archives and incoming post means digital copies can be stored in the cloud and securely accessed from any location, giving mobile workers the same secure access as their colleagues in the office. 

The latest Brother scanners make this a quick and easy operation, which also saves on archiving costs and supports GDPR compliance. 

Whatever your needs, our dedicated specialist support team will employ a consultative approach to create a tailored solution to flexible working in your organisation.

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