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IFA Flogos
20 Oct 2011
In 2010 we attended IFA, the World's largest trade show for consumer electronics and home appliances.In 2010 we attended IFA, the World's largest trade show for consumer electronics and home appliances.
We wanted to create intrigue around our 141% campaign, and one particular attraction really caught people's attention.
So, we created flogos - hundreds of little foam clouds in the shape '141%'s' and 'A3s.'
These are filled with helium, so pretty soon the sky was full of these curious little messages.
A week or so after the event we found the video online - a visitor had filmed it and put it on Youtube.
Now, nearly a year later it's gotten over 800,000 hits!
Here's a link if you haven't seen it already, and a couple of shots of the Flogo printer in action!