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BROTHER RECOGNISED IN PRESTIGIOUS FIREFLY VIDEO CAMPAIGN OF THE MONTH
27 Apr 2012
We are proud to announce that we have been awarded runner up in Tribal Fusion’s Firefly Video Campaign of the Month for March for our 141 campaign.The 141 campaign was designed to drive awareness of our A3 printers and grow our market share, showcasing the benefits of thinking bigger and how growing businesses can be more ambitious. As a result, we are now the number one brand for A3 printers.
Judges from the United States chose the campaign thanks to its innovation, creativity and visuals. It generated nearly 17,000 engagements and an above average click through rate of 2.93%.
The judges praised the “efficient use of available space combining video, product range and purchase options” and “the fact that a range of purchase partners were provided to encourage brand loyalty and track partner performance”, as well as the different creative executions, which were designed to appeal to different audiences.
The winner of the March campaign was Reiss, with Pizza Hut being named as the other runner up alongside Brother.
Tribal Fusion’s Firefly Video format was built for brands to combine the high impact of TV executions with the interactivity and measurability of online.