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Brother UK sponsor Tour of Britain

Did you hear the news about our support of The Tour this year? That’s the Pearl Izumi Tour Series, Aviva Women’s Tour and Tour of Britain if you didn’t know already. We’re the official results, printing and imaging partner for all three events and we are very happy to be on board.

Cycle sport has grown in a huge way over the last few years, and not just from a spectator’s point of view. We’ve given ‘the nod’ to a countless number of budding King Cavs, Emma Pooleys, Fabiana Luperinis and Froomeys we’ve met on the road, races have grown in size and become more competitive, and we’ve lost count of the number of unbelievably talented riders coming through the ranks.

As such, we thought it was the right time to step up our support for the UK’s road racing scene. We first dipped our toes in the water back in 2011, providing two Brother-branded Skoda Superb support cars to assist both the pros and amateurs at a range of cycling events, including the Premier Calendar Race series, National Road Championships, Elite Circuit Series and selected sportives. 

Fast-forward to 2016 and we’ve been going crit-crazy for the Pearl Izumi Tour Series – even getting in the saddle ourselves at our Corporate GP in Edinburgh (a big thanks again to Pedal Heaven pro rider Alex Paton (@alexpaton123) for helping us bring home a podium finish) – then it wasn’t long before we were zipping up and down the country for the Aviva Women’s Tour in June.

After an unforgettable time in May and June, we’ve now got the small matter of the Tour of Britain to attend to this September. Get 4 – 11 September in your diaries. We’ll be supporting race organisers, SweetSpot, with imaging and printing facilities again, but this time we’ll have our support cars on the road. Always We really mean it when we say: ‘At Your Side’. 

The Tour of Britain always attracts the world’s top riders and this year is no different. We’ve had 17 of the 20 teams confirmed already, with 10 - yes 10 - UCI WorldTour-level teams on the sheet. Come September, we’ll have Team Sky, Team Dimension Data, Movistar, BMC Racing, Lotto-Soudal, LottoNL-Jumbo, Cannondale Drapac, Giant Alpecin, Orica-BikeExchange and Trek-Segafredo in the UK.

The Tour of Britain is currently one of just five UCI men’s races held in Britain and is the UK’s highest ranked cycle race. This year’s route starts in Glasgow and will see teams travelling across the country to tackle eight unique and challenging stages, before a grand finale in central London. 

Until the roll out, we’d recommend you keep up with what we’re doing on Twitter @BrotherCycling and Instagram @brothercycling, especially in August. Did someone say giveaway? VIP hospitality tickets perhaps? A winter ride with Magnus Bäckstedt? You heard it here first.

Read more on our cycling blog, visit our Brother Cycling page and follow us on Twitter and Instagram for more info.