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XMA’s Joanne Enright wins once in a lifetime holiday courtesy of Brother UK

Joanne Enright, public sector account manager at XMA, is the lucky winner of a once in a lifetime holiday to Bali.

We called on partners to sell our priority hardware, including J5000 inkjet printers, colour laser printers and our latest scanners. Joanne, who has worked with XMA for just over a year, beat 40 entrants across a number of participating resellers to win the coveted prize.

Partners were awarded points for certain Brother products they sold, with the winner bagging the luxury holiday.

20 runners up also won a selection of prizes including iPad Airs, iPad minis and £25 or £50 bonus bonds.

Steve Gray, our business manager on major strategic accounts, said: “We work very closely with our channel partners to ensure that they are given the support and motivation they need to sell our products.

“This initiative was put in place to, not only encourage dealers to push sales of Brother products, but to bring some light-hearted competitiveness among them and thank them for their loyalty to our brand.”

Joanne Enright, public sector account manager at XMA said: “I’ve always championed Brother products to my customers – it’s a brand that’s known for its reliability, which is a massive factor in ensuring repeat custom.

“I nearly fell off my chair when I found out I’d won – I’m extremely grateful for Brother’s appreciation of our work together.”

This competition is part of a wider scheme of activity that we run to support resellers and encourage sales of our products. This includes exclusive promotions, bespoke marketing collateral for key ranges, lead generation for target verticals and a customised online portal, Brother Network, dedicated to resellers.